Officially Old North Knoxville’s newest bar and beer store has been open for a couple of weeks, however Saturday night was the actual grand opening to one of the hippest new beer joints in the Happy Holler area of Knoxville. We were there to make a dent in their beer list and to take in the scenery.
Happy Holler is a small district in northern Knoxville that is growing steadily as trendy and hip businesses move in. Hops and Holler’s neighbors include The Chop Shop hair salon (our favorite is Tim Eisenger), the awesome Three Rivers Market that hosts aisle after aisle of local and organic food, and of course one of our favorite sud spots Central Flats and Taps.
What Hops and Hollers brings to the table that this side of downtown has yet to see is a great place to fill a growler or get those obscure beers without having to drive and park downtown or go all the way west of downtown into districts like Bearden and beyond. Inside is plenty of seating on reclaimed wood and cast iron pipe tables and benches and a huge bar area. Along the wall are thirty-two taps split into three sections: local TN beers, regional beers, and great beers from across the nation. Interested in taking the beer with you? Growlers start at $7 for the 1 liter and $10 for the half gallon. Not interested in that? Well then create your own six packs and take those with you.
Knoxville has weird rules right now concerning food trucks but the one rule that seems to go untouched is that as long as they are parked on private property they can do nearly anything. Hops and Hollers has this market cornered with their own parking spot specifically for these meal venues on wheels. Every day is a different food truck, the current list can be found on their website. Hungry? Step outside. Thirsty? Step inside. Or stay outside and sit on their awesome open patio.
The grand opening brought in two local breweries, Blackhorse brewery and Saw Works. Saw Works featured a double hopped beer and threw out some stickers but didn’t show a huge presence, although Dave the head brewer was seen mingling in the crowd. Blackhorse was offering pint glasses to those who had their first beer, either an IPA or a red. Both were good choices.
As far as the crowd the grand opening brought in? What started as a quiet night around rush hour ended up a packed house five hours later. If this is any indication as to the type and quantity of the crowd we think that this new beer market will be doing just fine.